Today’s decision-makers in the hospitality sector face a growing challenge when it comes to cleaning and processing the large volumes of data that feature-rich applications such as OPERA can produce. Management requires a powerful and comprehensive Business Intelligence process to transform application data into an environment which enables relevant questions to be answered and important trends to be identified, ultimately facilitating better business decisions.

Across the hospitality industry, properties and corporate offices are asked to increase revenue and guest satisfaction while keeping costs under control. OPERA Business Intelligence Enterprise can help achieve these goals. Hundreds of metrics are available to help users uncover past, present and future trends and react to opportunities and threats. All of this is possible through a seamless process that minimises the cost of integrating data across the properties. OPERA BI provides great synergy with other OPERA applications and provides insight across the organisation, resulting in increased revenue, higher guest loyalty and lower costs.

Although there are many business intelligence solutions on the market, none of these can claim to have been developed by hospitality experts – by those who know and understand OPERA and OPERA property data.

OPERA Business Intelligence (OBI) specifically meets OPERA customers’ needs. This gives OBI an advantage over other solutions. OBI quickly gathers relevant data from OPERA properties, ensuring that the data is error-free and allowing the customer to make ad-hoc queries, and presents the data in a meaningful view for analysis. With OBI, hoteliers are provided the right tools from which to select for analysing the vast amount of OPERA data.

Are you currently manually updating multiple spreadsheets while trying to understand what is happening at your property?
Are your operational reports not matching your analytical reports?
Do you wonder why the Food and Beverage (F&B) department figures are 5% off your accounting numbers?
Do you know which transaction codes are included in the F&B report?

If you, like many other managers in the hospitality industry, face similar challenges, then OBI is the right product for your business. OBI is the perfect tool to provide quick access to the pulse of your property, allowing you to make informed real-time business decisions.

Find out how OBI can rescue you from information overload and provide guidance as to which path is best for your department, hotel or chain.

Key Benefits
- Improve forecasting ability and efficiency
- Gauge hotel’s operating performance month-by-month Global consolidation of data across the enterprise
- Unlock potential of existing customers
- Compare results with target and key performance indicators
- Get close to real-time feedback from the properties

Key Business Benefits of the Data Mart Application

Reservation statistics ¹ ²

• Analyse revenue, room nights, pace and lead-time patterns
• Use market code segmentation to identify your business mix
• Monitor cancellations and no-shows for trends and exceptions

Financial statistics ¹ ²

• Gain insight into your guest and group spending patterns
• Compare final spend to forecasted revenues
• Identify profitable guests and groups

Future reservations ¹ ²

• Identify properties at risk with low bookings
• Compare current reservation levels against same time last year
• Improve forecast accuracy

Group statistics ¹ ²

• Analyse booking production patterns as part of goal, forecasting and pace analysis
• Understand sales manager and hotel forecast accuracy
• Identify groups that have high private spending behaviour
• Build sales funnel through status conversion analysis

Catering statistics ¹ ²

• Compare current projections to same time last year
• Analyse production and forecast by revenue type
• Include catering behaviour as part of total group analysis

Guests and members ¹ ²

• Increase guest loyalty by identifying and understanding their behaviour
• Identify and market to your top guests

Company statistics ¹ ²

• Negotiate contracts knowing the revenue generated by each company
• Identify the top companies across all properties
• Identify second-tier, regionally important companies

Marketing statistics ²

• Monitor your marketing campaigns from start to finish
• Track response and total revenue generated by offers
• Concentrate campaigns on likely target markets

CRO statistics ²

• Receive up-to-date reservation booking information
• Identify your best and worst booked hotels for the day and month

Channel statistics ²

• Analyse where your reservation bookings originate
• Identify which channels are most productive
• Flag channels that consume resources but do not produce

1 Standard Edition
2 Enterprise Edition