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Morrisons selects RedSky IT to enhance product development process Morrisons has signed a contract with RedSky IT for the provision of Creations to enhance the speed and efficiency of its product development process. |
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Brand development
The Brand Development module of Creations is a web-based workflow environment where an organisation can manage and track all aspect of product development and programme management. It is designed to cope with a high volume of products and encompasses a configurable multi-tiered structure to allow summary or detail management.
Aimed at organisations with a high volume of new or improved products where price and time to market are critical, quality is paramount and conformance to legal and ethical requirements is essential.
Creations Brand Development enables:
- Cross category and range developments
- Innovation funnel processes
- Programming, planning and scheduling
- Activity modelling
- Brief management
- Flexible reporting
To see how ASDA shaved weeks off the new product development (NPD) process using the award winning Creations Brand Development, please view the ASDA case study (397 KB)
For more information about this module, please e-mail retail.enquiry@redskyit.com or download the full brochure (1.1 Mb)