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Morrisons selects RedSky IT to enhance product development process Morrisons has signed a contract with RedSky IT for the provision of Creations to enhance the speed and efficiency of its product development process. |
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Retail solutions
Creations is a fully integrated, collaborative supply chain, product innovation and due diligence management system. Designed specifically for the consumer goods market, Creations covers all aspects of product development from idea and concept generation through to product lifecycle management and supply chain traceability.
To thrive in today's complex retail markets, retailers and their supply chain must adopt world class best practice in all aspects of brand innovation, product development and technical management.
At the heart of this strategy is collaboration, using internet based technology to create a single community to deliver:
- Improved efficiency across the supply chain
- Improved and timely information for customers
- Better compliance to stringent legal and operating codes of practice
To meet this requirement, Creations combines four management suites:
- Brand Development to cover the end to end lifecycle of range and category planning, innovation funnel and the new product development (NPD) process.
- Supply Chain Collaboration offers a collaborative environment for suppliers, customers and their third parties to jointly manage technical data and traceability across the entire supply chain.
- Product Innovation captures all aspects of defining, developing, deciding and delivering new and existing products to market
- Brand Protection and Due Diligence focuses on ensuring all steps have been taken to ensure all products are and continue to be safe and healthy.